With only seconds to impress your potential customers, your merchandising must speak your message clearly. Hang tag marketing is a great way to express a competitive selling message, often turning lookers into buyers.
What if you could have a sales person helping consumers understand the unique value of your products every step of their buying process? With hang tags, you have the opportunity to give prospects valuable product information without making them uncomfortable or pressured to buy.
In addition to offering additional product information, hang tags differentiate products and increase perceived value. While hang tags are typically associated with clothing retailers, they are great for nearly any type of products or packaging.
Here are a few tips to keep in mind when creating hang tags:
- Utilize advertising real estate. Take advantage of both the front and back of your hang tag, providing the customers with more information about your products. However, remember to keep it simple with clear visuals, a strong message, and easy to read fonts.
- Highlight features. Hang tags are a great way to highlight product features, give directions (such as if products have multiple uses), explain your product guarantee, suggestions for care, etc.
- Pictures say a thousand words. Hang tags are designed to highlight your products and show what they will look like in use. Use high quality action photos that will help the customers envision themselves using your products.
- Reinforce your brand. Design hang tags as marketing pieces that match your company’s branding. Use corporate colors as well as your logo to effectively represent your brand.
- Impress with color. Full color printing grabs more attention and conveys higher quality to your customers.
- Create positive attention. Hang tag marketing should complement the product it is attached to. Though the tags should be noticeable and add value, they should not be an eyesore or a distraction.
- Don’t forget the hole. Leave space where the hole will be drilled. Cutting off an important word or image not only detracts from your company’s credibility, but it could also eliminate the perceived added value of hang tag marketing.
If you’d like help developing unique hang tag marketing ideas, contact us today. Our creative experts can help you create hang tags that will enhance your brand image and provide additional information about your products that your prospects and customers are sure to love.
